optimizing sites for mobile search for a variety of businesses
Take Advantage of
the Shift to the Smartphone and Tablet
While the desktop
and laptop continues to dominate as the device used to search,
the degree of this depends on the specific customer market and
user profile. With Google's search index emphasizing
mobile friendly sites when searched via mobile device, this is
not something to be ignored.
If the mobile
traffic justifies the investment, an alternate site (m.yourdomain.com
can be set up that works on the smallest mobile screens.
Sites that Work
Well for Both Mobile and Desktop
customers, setting up the site so that it looks good in both
mobile and desktop is the cost effective way to go. While
in most cases this may not rank as high in searches from mobile
devices, it will gain an improved ranking and still look good
for the desktop/laptop market.
Campaigns, such as
Google Adwords, can be set up to specifically use the importance
of mobile to your market.
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